Facebook Ads can be a powerful way to generate leads, increase sales, and grow your business. However, the success of your campaigns often depends on the person managing them.
With so many agencies and freelancers offering Facebook Ads services across New Zealand, choosing the right Facebook Ads manager can be challenging. Asking the right questions before hiring can help you avoid costly mistakes and find a partner who can deliver real results.
How Much Experience Do You Have With Facebook Ads?
Not all advertisers have the same level of expertise.
Ask how long they have been managing Facebook Ads and what types of businesses they have worked with. An experienced Facebook Ads manager should be comfortable running campaigns for lead generation, ecommerce sales, brand awareness, and remarketing.
Experience doesn’t guarantee results, but it often means they know how to avoid common mistakes and optimise campaigns effectively.
What Results Have You Achieved for Other Clients?
A reputable Facebook Ads manager should be able to discuss previous campaigns and the results they’ve achieved.
While they may not be able to share confidential client data, they should be able to explain how they improved performance, reduced costs, or increased lead volume.
Look for real examples rather than vague promises.
How Do You Measure Success?
Many inexperienced advertisers focus on vanity metrics such as likes, comments, and reach.
While these can be useful indicators, most businesses care more about:
- Leads generated
- Sales made
- Cost per lead
- Return on ad spend (ROAS)
- Revenue growth
A good Facebook Ads manager should focus on the metrics that directly impact your business.
Do You Set Up Conversion Tracking?
Conversion tracking is one of the most important parts of Facebook Ads management.
Without accurate tracking, it’s impossible to know whether your campaigns are producing results.
Ask whether they can set up and manage:
- Meta Pixel
- Conversion tracking
- Lead tracking
- Website event tracking
- Retargeting audiences
Accurate data leads to better optimisation and better results.
How Often Do You Optimise Campaigns?
Facebook Ads require ongoing management.
Successful campaigns often involve:
- Testing new creatives
- Adjusting audiences
- Monitoring performance
- Reviewing placements
- Improving ad copy
An experienced Facebook Ads manager should regularly optimise campaigns rather than simply launching ads and leaving them running.
Who Creates the Ad Creative?
Creative is one of the biggest factors influencing Facebook Ads performance.
Ask whether they create:
- Ad copy
- Images
- Graphics
- Video ads
Understanding who is responsible for creative production can help avoid confusion later.
How Often Will I Receive Reports?
Transparency is essential when investing in advertising.
A professional Facebook Ads manager should provide regular reporting and explain what the results mean for your business.
Reports should focus on business outcomes rather than overwhelming you with unnecessary data.
Will I Own My Facebook Ad Account?
Your business should always own its Meta Business Manager and Facebook Ad Account.
The agency or ads manager should simply have access to manage campaigns on your behalf.
This protects your data and ensures you maintain full control of your advertising assets.
Red Flags to Watch For
Be cautious if a Facebook Ads manager:
- Guarantees results
- Focuses only on likes and reach
- Doesn’t discuss tracking
- Avoids reporting
- Has no clear optimisation process
- Can’t explain their strategy
These are often signs of inexperience or poor campaign management.
Final Thoughts
Hiring the right Facebook Ads manager can help your business generate more leads, increase sales, and achieve a stronger return on investment.
By asking these questions before hiring, New Zealand businesses can make a more informed decision and find a trusted advertising partner who focuses on measurable results.
If you want clarity instead of guesswork, get in touch.
👉 Book your free 15-minute consult
📞 027 590 9421
📧 jevon@handsfreemarketing.com
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